About Casa Segura
Mexico City agency Catorce Días reached me to work on the Art Direction for a new website of VERMOX ® PLUS, a medicine to treat intestinal worm infections such as pinworm, roundworm, and hookworm. Agency´s brief was clear, we want this to make fun and easy to people to understand.
Worms and Parasites needed to be represented as friendly characters. The brand provided some rough sketches that I recreated according to the art direction previously determined. These characters not only are fun and colorful, they also are the messengers that let people know tips, options and how the brand prevent and help with personal higiene.